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Jonathan Mendez on Search Goals
Jonathan Mendez, formerly of Digital Grit and now OTTO Digital of Offermatica, is an Internet marketing strategist that I have come to deeply respect for his analytical approach and well-researched...
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Social Media, Yahoo and Data Mining
Introduction Recently, Bambi Francisco of MarketWatch comments on the future of social media as they “search” (bad pun) out for an advertising model. Francisco sees a future in search query data and...
View ArticleLooking at Clicks “Assists”: Challenges of Multi-click Conversions
Multi-Channel Converisons ClickZ’s “Study: Search Marketers Undervalue ‘Assists’” article reports on a 360i and SearchIgnite study covering the topic of “multi-click conversions”: The study found...
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AOL Search Data on Splunk: 7 Search Behavior Types
Introduction Paul Boutin, of the Log File analysis company (?) Splunk, uses Splunk to parse the AOL search data and boils down searches to 7 different types: Pornhound, Manhunter, Shopper, Obsessive,...
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Quick Link: ComScore on MySpace – What It Really Means
Fred Stutzman, of Unit Structures, does a great analysis and breakdown on the real meaning of ComScores’ widely reported numbers on MySpace’s demographic shift: The recent Comscore analysis of social...
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Online Behavior Trends? Local v. Global, Buzz v. Search
How Everything Old is New Again Speaking with a friend during a show the other night, we bounced around some ideas on the changing trends of Internet culture and behavior on both how Internet users...
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“Non-Linear” Marketing: Breaking Down “Offline v. Online” Dichotomies
The Internet Transcending, yet also Reflecting, Offline Behavior There are two obvious trends in the Internet: it will become ever more ubiquitous and exist beyond a computer (Mobile Phones to PS3s)....
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Social Media Marketing and the OMG-WTF Crowd
Letting Go and Consequences One of the aspects of Social Media Marketing (blog marketing, viral, etc) is the issue of the company needing to “let go” on controlling the brand, or rather “share” the...
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Second Life: Bring on the Consumer Research Data
Quick Post: Consumer Research on Second Life One of my questions regarding much of the movement towards establishing a presence (stores) and campaigns in Second Life is the lack of any clear user data...
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ROI & Metrics: Need for Integrating Offline & Online Campaigns
Note: Some liberties were taken with the statistics to simplify the diagram. Summary: Up Your Analytics, Strengthen Your Content, Smarten Your SEM A recent study by the Retail Advertising and...
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SEO is Dead! Where is Your Audience Searching?
SEO is Dead! Well, maybe your Google SEO Why is SEO important? Because the majority of people search on the Internet to find things…reviews, contact numbers, shopping etc. But what is Search?...
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Yahoo’s SmartAds and Behavioral (with Social) Search?
Yahoo: User Data and Smart Ads Emergence-Media has been hot on the idea of Yahoo’s potential to do Behavioral Targeting and Social Search in a big way for awhile now. Yahoo has a mountain of user...
View Article“Social Network Fatigue”: Expect to hear that alot in 2008
Start-up investor, Esther Dyson, once remarked that “Facebook is the New Google“. That was back in 2007. 2008 will be the year the term “Social Network Fatigue†will be thrown about more and more...
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Twitter: PBWiki doing Conversations or Pitching?
Being a marketer in the Social Media space, I always tell clients that people do not want to be pitched to but rather have actual conversations…just like in real life. Recently this week, I was...
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Social Media: Entering the Global Cultural Mainstream
U.S. Senator Obama gives his speech on Race (mentions YouTube) When reading U.S. Senator Barack Obama’s speech on race this month, one particular line caught this marketer’s eye: And I confess that if...
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Responding to Rubel: Word of Mouth and the Tipping Point
The past five years have been marked with “social” and “viral” buzzwords about how to best do marketing and advertising. We’ve been hearing everything from “Tipping Point” and”Mavens” to lots of...
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Word of Mouth is Powerful Marketing: It’s Science!
Social Media : It’s Powerful Because Our Minds Aren’t Conversations image from b_d_solis Survey after survey have shown how word-of-mouth is a powerful force in helping people form decisions on what to...
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Psst Jeremy Toeman: That’s why Social Media is a Big Deal
Jeremy Toeman, a fellow friend and colleague of strong opinion (I mean that in a good way Jeremy), titled a post “Stop Trusting the Internet!“, a missive against rumors, misleading headlines,...
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Obama’s VP Pick Notification via SMS Text: More than a Gimick
SMS from Obama Campaign for Opting-In VP Notification Text Message As you may know, the Obama Campaign this week announced that supporters can sign-up to be the first to know about who Barack Obama’s...
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CRM & Social Media: Integrating into the Customer Lifecycle
Via a blogger who linked to me, I found this incredible social media/new marketing webinar by the SocialRep CEO titled “Beyond Monitoring: Managing Social Media Engagement“, which presents a...
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Beyond PPC and SEO Integration: Display-Search Integration
For a number of years, I’ve spoken about SEO-PPC keyword management integration and I’ve spoken a few times about the need to integrate Social Media and SEO efforts. But what many of us have forgotten...
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